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Top 3 Benefits of Using Video Marketing for Your Website

benefits of using video marketing for your website navigator marketing video production sudbury

Video marketing is an extremely important element in your marketing strategy and it also has many effective benefits that include: helping your business increase leads, sales and long-term clients, as well as enhance site rankings, improve your brand recognition and capture your viewers’ attention.

As business owners, you should keep up on the latest website marketing trends that can help you optimize your marketing strategy. Video marketing is just one of the many tools that you can utilize and here are 3 main benefits to look forward to when it comes to your website and video marketing strategy.

1. Video Marketing Enhances Site Rankings

With video marketing, you are able to cleverly outline your business in a fun and compelling way and, in turn enhance your website rankings. You should adopt video marketing strategies that will allow to utilize powerful words with a strong call to action so that your viewers know exactly what to do next.

According to Forrester Research, it is 53x easier to achieve a page 1 ranking on Google with a video.

The longer a viewer stays on your site, the better your site and video will get ranked in the search engines. If you are capturing your viewers attention, and telling them to share, or check out your other videos, then those viewers will stay even longer on your website and allow the search engines to view your site as more of an authority site. When the search engines view your site and video as an authority, they will reward you by giving your site better rankings.

2. Video Marketing Strongly Impacts Branding

Utilizing video marketing strategies will allow you to express your brand in a clever and fun way, in a matter of seconds.

The enjoyment of video ads increases purchase intent by 97%, and brand association by 139%.

Most people mentally absorb more information visually than they do with written words and this leads to a higher success rate through the use of videos for your business. It also makes your website more “memorable” to the average person that may be a potential customer or client.

3. Video Marketing Holds Web Viewers Attention

Marketing your business using video marketing methods also captures the viewers’ attention & decreases your websites bounce rate (which is also part of why it’s beneficial for your site rankings).

The average user spends 88% more time on a website with video.

Getting the attention of the average person can be difficult enough, but holding their attention long enough to be able to absorb your product or service can be frustrating at the best of times. Utilizing videos has not only proven to hold the average person’s interest for longer periods of time, but has a higher success rate for viewers to take the next step in looking into your other products or services.

85% of customers are more likely to purchase after watching a product video.

When your videos are pulling in new viewers because of the quality and interest of your content, alternate sources and hosts of your videos will appreciate the increase in the traffic you are driving to their site.

Video marketing is not only a strong tool to utilize for your business, but it is also a clever strategy for your business financially, as there are many ways to post your videos at little to no charge with different sites. The amount of people that you will reach is astronomical in comparison to traditional methods of marketing venues and your videos can get your brand and message across with minimal effort once your videos are completed.

Another great video tip is to place your website link within the body of each video in order to further ensure that more people are being rerouted to your website for additional information about you, your business brand and what you are offering in terms of products or services. As most people have limited attention spans, the use of video marketing in your business is a great strategy.

Questions on how video marketing can increase your business leads and sales? Contact us today.


What benefits are there from using video marketing for your website?

  1. Video marketing enhances site ranking and is easier to achieve a page one ranking on Google search.
  2. A company brand is positively impacted with video marketing and helps customers remember your product and services.
  3. Website users spend more time on sites with videos, and are more likely to purchase.

What About You

Do you have any video marketing tips that have worked well for you? Have a positive story you would like to share about how video marketing has increased your business leads and sales?

I look forward to hearing your stories. SHARE them with me on Facebook or LinkedIn.

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About Dawn Larsen


As the Director of Business, Internet & Social Media Marketing, Dawn leads all consulting, strategy and creative projects for Navigator Marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owners and managers leverage the power of the internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

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